A PR Hero Passes

Foil Safety Seal on Tylenol Bottle

It’s rare to associate a PR person with heroism. But that’s what I’d call the successful management of a public health crisis, an unsolved crime, and a brand/PR disaster all at the same time. An object lesson in Doing the Right Thing. RIP Larry Foster.

http://www.nytimes.com/2013/10/30/business/lawrence-g-foster-dies-at-88-helped-lead-tylenol-out-of-cyanide-crisis.html?hpw&_r=0

 

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