Dear Mr. Cain:
Congratulations on your spectacular rise to the top of the current Republican presidential field this past week!
I understand that when reporters suggested you’re the Flavor of the Month, you replied that they should call you “Haagen Dazs Black Walnut.”
And that you added this was because “it tastes good all the time.”
As a marketing communications professional, may I offer you some advice? Full disclosure: I am a member of the other Party. But still, I promise you’ll find it pretty solid.
First, you should refrain from comparisons of yourself to any sort of nut, or nut-based item. All things considered this is just basic common sense.
Also: everyone knows you’re black. No need to keep mentioning it. Point taken, sir.
In fact, generally speaking I’d avoid mixing up racial and food metaphors—it’s a slippery slope. Pretty soon you’ll find yourself saying you’re Deep Carob Crunch whereas Obama is Vanilla-Chocolate swirl, or something. And it won’t end well.
In fact, with your background in pizza chain restaurants, you should stay away from food metaphors altogether. Again, you don’t want to get into any kind of “anchovies on the side, hold the pepperoni” kind of thing.
In this same vein, any references to how you taste, no matter how delicious, are just not Presidential.
I understand that reporters are going to try to lead you there. They’re looking for a headline. “Sweet Cain Likes His Sugar on a Stick.” “Poor Get No Piece of the Pie, Says Cain.” “Put a Fork in Him—He’s Done.” That sort of thing. They have no shame. But that doesn’t mean you have to enable them.
Probably you’re wondering, what should I have said when they asked me if I was Flavor of the Month? Well, something like this:
“No indeed. I am a serious contender for the Republican nomination, and I believe voters are ready for some really simple solutions to complex issues.”
Try this new, non food-based approach to answering press questions, and see how it works for you.